Brand Requirements
Qualify for Valero Branding
Sites must meet minimum requirements and economic criteria to qualify. Sites that do not meet those requirements may still benefit from our branded program with the Shamrock and Beacon programs.
Brand Requirements
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Valero Branding
Canopy
Modern/well-lit canopy structure
Exterior Surface
- Concrete pad under canopy
- Asphalt or concrete in all parking areas, drives, ingress/egress, etc.
Gasoline Dispensers
- Minimum of two MPDs with integrated card readers (excluding urban areas on the West Coast which require minimum of three MPDs with integrated card readers)
- Modern, fully operational and in good condition
Diesel Dispensers
Stand-alone diesel dispenser (single-product) under gasoline canopy acceptable
Convenience Store
Exterior:
- Modern store with exterior appearance complementary to the overall brand image
- Good lighting
Interior:
- Clean, modern, visually appealing and well-stocked, complements the overall brand image
- Good lighting
- Clean/modern public restrooms
Volume Requirements
Minimum gasoline volume varies by market
Network Services
Must install, use and maintain Valero-approved broadband communication solution upon branding.
POS System
Must order, install and transmit payment card traffic from one of Valero's approved network services.
Valero Approved and EMV Capable POS Systems:
- NCR RPOS
- Gilbarco Passport
- Wayne Nucleus
- VeriFone Commander Site Controller
- Fiscal TravStar1
-
Diamond Shamrock / Beacon
Canopy
Modern/well-lit canopy structure
Exterior Surface
- Concrete pad under canopy
- Asphalt or concrete in all parking areas, drives, ingress/egress, etc.
Gasoline Dispensers
- Minimum of two MPDs with integrated card readers (excluding urban areas on the West Coast which require minimum of three MPDs with integrated card readers)
- Modern, fully operational and in good condition
Diesel Dispensers
Stand-alone diesel dispenser (single-product) under gasoline canopy acceptable
Convenience Store
Exterior:
- Modern store with exterior appearance complementary to the overall brand image
- Good lighting
Interior:
- Clean, modern, visually appealing and well-stocked, complements the overall brand image
- Good lighting
- Clean/modern public restrooms
Volume Requirements
Minimum gasoline volume varies by market
Network Services
Must install, use and maintain Valero-approved broadband communication solution upon branding.
POS System
Must order, install and transmit payment card traffic from one of Valero's approved network services.
Valero Approved and EMV Capable POS Systems:
- NCR RPOS
- Gilbarco Passport
- Wayne Nucleus
- VeriFone Commander Site Controller
- Fiscal TravStar1
